Meta Ads setup
A one-off Meta account and asset review, Facebook and Instagram campaign plan, and measurement roadmap.
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Meta Ads
Turn attention into action.
Connect with your audience on Facebook and Instagram. We bring campaign strategy, audience planning and creative testing together in Meta Ads Manager.
Let’s plan your next moveFROM FIRST BRIEF TO CAMPAIGN REVIEW
Meta Ads, from audience to action.
THE THINKING BEHIND THE WORK
Get in touch
Facebook. Instagram. A focused offer.
We review your Meta ad account, Facebook Page, Instagram profile and campaign goals before building the plan. Creative, audiences and landing pages are considered together. We review Meta Pixel and Conversions API requirements where relevant, with implementation scoped around your website and available technical support. Media spend and content production are agreed separately.
We plan Meta Ads around your offer, target market and the action you want people to take.
Alex Morgan
Campaign & creative lead
A scope that fits.
Illustrative starting fees.
Scope, billing and any additional costs are agreed in your proposal.
from$490one-off
Meta Ads management
Monthly Facebook and Instagram campaign management, audience and creative testing, and reporting. Meta media spend and new content production are separate.
Planning your project.
Where will our Meta ads appear?
We plan Facebook and Instagram placements around your audience, objective and available assets. The placement mix is agreed as part of the campaign plan.
Do you write the ad copy?
Ad copy can be included in the agreed creative scope. Image, video and other new asset production are quoted separately from campaign management.
Can you use our existing photos?
Yes. We review quality, usage rights and suitability for Facebook and Instagram placements before using your assets in campaigns.
How are Meta campaigns approved?
You review the offer, ad copy, creative, destinations and budget before we launch campaigns in Meta Ads Manager.
Do you review Meta Pixel and Conversions API?
We can review your Meta Pixel setup and Conversions API requirements. Implementation depends on your website, access and technical resources and is scoped separately.
Is organic social management included?
Organic posting and community management are part of our Social Media & Content service and can be added to the scope. Meta Ads management covers paid campaigns.
CLEAR FROM THE STARTClear goals.
Clear goals.
Connected campaigns.
See how your Google Ads, Meta Ads or content project is planned, approved and reviewed.
?Start a conversation
Something else in mind?
Tell us about your goals. We’ll help you find the right next step.
What do you need from us?
Your offer, website, Facebook Page, Instagram profile and Meta ad account are a useful starting point. We agree the required account permissions and review available creative and measurement.
How much input will we have?
We agree regular checkpoints and keep approvals with your nominated decision maker.
Can we advertise on just one platform?
Yes. We can plan a Facebook-only or Instagram-only campaign where that suits your audience and goals, or assess placements across both.
How often will we review results?
We agree a reporting schedule, usually monthly, and connect Meta Ads performance with practical audience, budget and creative decisions.
Can the scope change later?
Yes. We review priorities together and confirm any changes to deliverables or fees in advance.
LOOKING AHEAD
What happens next?
What does the report cover?
Meta Ads spend, reach, clicks and agreed conversion measures, with context on attribution and practical recommendations. We distinguish platform-reported results from your available business data.
Can our team take over Meta Ads?
Campaign documentation, findings and a Meta Ads Manager handover can be included in the scope.
Who owns the ad account and creative?
You retain ownership of your Meta ad account. Usage and ownership of commissioned creative, including any third-party licences, are defined in the project agreement.
What happens between campaigns?
We can continue agreed campaign monitoring or pause advertising and hand over the findings. Ongoing organic content is scoped through our Social Media & Content service.
Focused Facebook & Instagram campaigns
- Consistent offers and ad creative
- Audience and conversion insights
Meta Ads
Creative made for Facebook and Instagram.
We develop ad messages and creative briefs around your offer and the placements in your Meta campaign plan. Variations in the opening message, image or video help us test how people respond.
Your Facebook and Instagram ads should feel consistent with your organic content and landing pages. Our content service can supply the agreed posts, captions and creative assets alongside paid campaign management.
Make your next move