Google Ads setup
A one-off Google Ads account review, keyword and campaign plan, and conversion measurement roadmap. Implementation is agreed in your proposal.
All services
Google Ads
Be there when they search.
Reach customers through Google Search, YouTube and Display. We plan, build and manage Google Ads campaigns around your offer, audience and business goals.
Let’s plan your next moveFROM FIRST BRIEF TO CAMPAIGN REVIEW
Google Ads, from intent to insight.
THE THINKING BEHIND THE WORK
Get in touch
Google intent. Clear campaign goals.
We start with customer intent, keyword research and a review of your Google Ads account. Then we build a campaign plan across relevant Google channels, agree conversion goals and review the landing pages. Google Analytics 4 and Google Tag Manager support measurement where included in the scope. Campaign types, budgets and tracking work are agreed before launch.
Search, Display, YouTube and Performance Max are considered around your offer, available assets and budget.
Alex Morgan
Campaign & creative lead
A scope that fits.
Illustrative starting fees.
Scope, billing and any additional costs are agreed in your proposal.
from$590one-off
Google Ads management
Monthly Google Ads management, including campaign optimisation, ad testing and reporting. Google media spend and new creative production are separate.
Planning your project.
Which Google Ads campaigns do you manage?
Search, Display, YouTube and Performance Max can be included. We recommend campaign types around your goals, available assets, website and testing budget.
Is media spend included?
No. Google Ads media spend is paid separately to Google. Management, setup and creative costs are agreed before launch.
Do you help with GA4 and Google Tag Manager?
Yes. We review Google Analytics 4, Google Tag Manager and Google Ads conversion measurement. Any setup or implementation work is defined in the proposal.
Will you create the adverts?
Search ad copy and creative for Display, YouTube or Performance Max can be scoped with our content service. Asset formats, production and review rounds are agreed first.
Can you work with a small budget?
We can assess a focused Google Ads test based on search demand, likely click costs, your offer and conversion goals. We agree a viable test budget before launch.
Do you guarantee conversions?
No. Results depend on market conditions, your offer, competition and many other factors.
CLEAR FROM THE STARTClear goals.
Clear goals.
Connected campaigns.
See how your Google Ads, Meta Ads or content project is planned, approved and reviewed.
?Start a conversation
Something else in mind?
Tell us about your goals. We’ll help you find the right next step.
How do we agree the budget?
We separate management fees, production costs and media spend so each decision is clear.
Who approves the campaign?
You approve the messaging, creative, destinations and budget before launch.
Can we keep our existing accounts?
Yes. We work in your Google Ads account using agreed permissions. You retain account ownership and visibility of billing and campaign activity.
How are tests prioritised?
We prioritise questions about keywords, search terms, ad copy, bidding and landing pages. Other Google campaign types are tested where they support your goals.
How often do we hear from you?
We agree a reporting schedule for Google Ads performance and contact you when budget or campaign decisions need approval.
LOOKING AHEAD
What happens next?
How do you report performance?
We review Google Ads spend, clicks and agreed conversion measures, with Google Analytics 4 context where available. Reports explain attribution differences and the next recommended actions.
When should we increase spend?
Only when the available evidence and your operational capacity support a considered change.
What if a test underperforms?
We review search terms or audience signals, ad assets, bids, measurement and landing pages before recommending the next Google Ads test.
Can our team take over?
Yes. A structured handover can include campaign documentation, findings and access guidance.
A clear view of your Google Ads
- Transparent Google Ads budgets
- Testing around agreed conversion goals
Google Ads
Search intent meets relevant creative.
Google Ads starts with the way people discover and evaluate your offer. We align keywords, ad copy and landing pages for Search, then plan the images and video needed for other agreed campaign types.
Google Analytics 4, Google Tag Manager and conversion tracking help give campaign decisions context. We scope the measurement work, explain data limitations and use the findings to guide practical tests.
Make your next move