Content & creative direction
A project covering Facebook and Instagram content themes, campaign messages, priority formats and a practical creative brief.
All services
Social Media & Content
Content built for your channels.
Give your Facebook and Instagram presence a consistent voice, with social content and ad creative that support your Google Ads and Meta Ads campaigns.
Let’s plan your next moveFROM FIRST BRIEF TO CAMPAIGN REVIEW
Content with a campaign purpose.
THE THINKING BEHIND THE WORK
Get in touch
One message across ads and social.
We connect your organic social presence with the messages used in your advertising. From Facebook and Instagram posts to Google Display assets and campaign video, each piece follows an agreed brief. Content volume, publishing, community management and production requirements are defined in your proposal. Paid campaign management is a separate service.
Connect Facebook and Instagram content with the creative your Google Ads and Meta Ads campaigns need.
Alex Morgan
Campaign & creative lead
A scope that fits.
Illustrative starting fees.
Scope, billing and any additional costs are agreed in your proposal.
from$790per project
Content & ad creative production
A scoped batch of social posts and Google or Meta ad assets. Volumes, formats and revisions are agreed; publishing, external production and licences are quoted separately.
Planning your project.
Can you use our existing brand identity?
Yes. We work with your brand guidelines and existing assets to keep Facebook, Instagram and ad creative consistent. A full rebrand or logo redesign is outside the core content scope.
What content can you create?
Facebook and Instagram posts, captions, short-form video, Meta ad creative and assets for Google Display or YouTube can be scoped. Your proposal defines formats, quantities and production requirements.
Do you help with ad copy and captions?
Yes. We can develop campaign messages, social captions and ad copy around your offer, audience and existing tone of voice.
Will we receive editable files?
File formats and editable deliverables are agreed before the project begins.
Can you direct a photo shoot?
Creative direction and shot planning can be included for campaign and social content. Photography, filming, talent and other production costs are scoped separately.
How many concepts do we review?
The number of creative routes and review rounds is set out clearly in your proposal.
CLEAR FROM THE STARTClear goals.
Clear goals.
Connected campaigns.
See how your Google Ads, Meta Ads or content project is planned, approved and reviewed.
?Start a conversation
Something else in mind?
Tell us about your goals. We’ll help you find the right next step.
Where does the project begin?
We review your offer, brand guidelines, Facebook and Instagram presence, and Google Ads or Meta Ads creative needs before agreeing the content brief.
How do we give feedback?
We use agreed review stages and a consolidated feedback process to keep decisions clear.
Can you manage Facebook and Instagram posting?
Yes. A content calendar, publishing and community management can be added to the scope. We agree post volumes, approval dates, response coverage and account permissions first.
Can you support a launch?
Yes. We can prepare the social content, ad copy, images and video for an agreed Google Ads or Meta Ads launch. Paid campaign setup and management are separate services.
Are assets prepared for each platform?
We prepare approved assets for the agreed Google, Facebook and Instagram placements, checking the required formats before handover.
LOOKING AHEAD
What happens next?
How do we keep ads and social consistent?
We use a shared message, your brand guidelines and an agreed content calendar so organic posts and Google or Meta ad creative support the same offer.
What about font and image licences?
We identify relevant third-party assets and explain the licences you will need to maintain.
Can you create future content?
Yes. Ongoing Facebook and Instagram content, fresh ad assets and creative variations can be scoped around campaign priorities.
Can we add more formats later?
Yes. We can add social or ad formats as your Google Ads and Meta Ads requirements evolve. Additional volumes and production costs are agreed before work begins.
Consistent social and ad creative
- Campaign messages before production
- Approved assets for agreed placements
Social Media & Content
Creative that supports the campaign.
We start with the customer question your content needs to answer. That brief shapes social posts, captions and ad assets for Google, Facebook and Instagram, with a clear role for each format.
Organic social and paid advertising should tell a consistent story. We build content around the agreed offer, prepare creative variations and use campaign feedback to inform the next production brief.
Make your next move